Nike’s focus on DTC channels, hired Cheryan Jacob as CIO
Nike has recently hired Cheryan Jacob, a former Salesforce Inc. executive, to fill the newly created position of Chief Information Officer (CIO). This move is part of Nike’s strategy to enhance its direct-to-consumer channel and boost sales. The CIO role will focus on simplifying, standardizing, and modernizing Nike’s platforms, with the goal of bolstering online Read more: Nike’s focus on DTC channels, hired Cheryan Jacob as CIO..