OpenAI has started testing a new AI-powered search engine called SearchGPT. It is currently a limited prototype available to a small number of users and publishers. SearchGPT aims to leverage OpenAI’s advanced AI models to provide users with faster and more accurate answers to their queries, along with clear and relevant sources.
SearchGPT Key features and details:
- AI-powered search: SearchGPT uses OpenAI’s AI models to understand and respond to user queries.
- Fast answers: It aims to provide quick responses to search queries.
- Clear and relevant sources: SearchGPT includes links to relevant sources in the text answers and displays sources beneath the answer.
- Limited prototype: It is currently available to a limited number of users and publishers.
- Future integration: OpenAI plans to integrate the best parts of SearchGPT directly into ChatGPT in the future.
How it works: SearchGPT combines information from its AI models with data pulled from the web to provide answers to queries. It presents the answers with links to relevant sources within the text and displays additional sources in a sidebar.
For publishers: OpenAI is launching a way for publishers to manage how they appear in SearchGPT, giving them more choices. Importantly, SearchGPT is about search and is separate from training OpenAI’s generative AI foundation models.
How SearchGPT is helpful publishers
for publishers?
SearchGPT aims to provide several benefits for publishers:
- Increased Visibility: By appearing in SearchGPT’s results, publishers can increase the visibility of their content to a wider audience. This is especially beneficial for high-quality and relevant content that might otherwise be buried in traditional search engine results.
- Clear Attribution and Traffic: SearchGPT prominently displays the source of the information, which can drive traffic to the publisher’s website. This helps publishers gain recognition and potential readers.
- Content Control: OpenAI is developing tools that allow publishers to manage how their content appears in SearchGPT. This gives them more control over how their information is presented and used.
- Supporting High-Quality Content: SearchGPT aims to highlight high-quality content, which can incentivize publishers to create more informative and engaging material.
- Collaboration and Feedback: OpenAI is actively seeking feedback from publishers to ensure that SearchGPT meets their needs and addresses any concerns they may have.
- Potential for Monetization: While not currently implemented, there is potential for future monetization opportunities for publishers through SearchGPT, such as sponsored results or other advertising models.
Overall, SearchGPT has the potential to create a more mutually beneficial relationship between search engines and publishers, where publishers are rewarded for creating high-quality content and have more control over how their content is used.
Waitlist: There is a waitlist to join SearchGPT, which you can find on OpenAI’s website.